Branding
Branding projects to follow below.
Summer Buy more, save more – BJ's Wholesale 2023
Created and produced a nine week long campaign with the goal of increasing revenue in the middle of Q2. This ask included, print, email and mobile, and within the first 4 weeks the campaign grossed 2.1 million dollars in additional revenue surpassing exceptions in each respective category.
After the original Buy more, save more campaign we were informed that this would more then likely be a campaign we would revamp according to each season. I sought to produce a sort of template this time around that would serve as the base for future iterations. I made sure to establish the style in the brand style of Helvetica using secondary font to anchor it in the seasonal 360. Using the generic look of the original campaign I established the style of generic vectors for contained items and for anything outside of it's original packaging the use of stock imagery. The result was a nine week campaign with alternating colors that allowed the member to distinguish week by week what event was going on regardless of the time between each trip.
Buy more, save more. – BJ's Wholesale 2023
Buy more, save more was an overnight ask to create a comprehensive flyer that encompassed 6 different offers with 6 different offer details. You could not mix and match categories but you could stack offers for larger savings. One of the biggest obstacles that we had to overcome was that we were not allowed to use brand in any of the images including our own in house brand. We settled on using as much out of package stock imagery we could find as well as using generic containers as to not use brands or names. We ran the offers with in-club signage in individual isles where products were housed, tags on individual items, as well as flyers. On the digital side we ran a small social media push as well as mobile device push notifications.
Summer 360 – BJ's Wholesale 2023
Lead and worked alongside a team of 3 designers and 2 copywriters to create the look and feel for the 2023 BJ's summer season which will be applied across all channels from May to August. The goal was to create an overall look and feel for the general summer season as well as the events that will live within that timeline keeping in mind that the look should not veer too far from the general palette. The month long swat project resulted in a deck that was user friendly for any team to access and use. This theme will be applied across 8 in house books, 8 mailers, hundreds of emails, social posts and in house created ad's. And will be seen by BJ's 1.2 million members both in club and at home. Examples of the usage of this can be found above in the Summer Buy more, save more project as well as Email template update section in the Web design section.
July Fourth Event – BJ's Wholesale 2021
Print assets:
Digital assets:
Conceptualized the creative based on the items that were going to be offered and used the 2021 Summer 360 branding guide as a jumping off point to create the campaign. Created assets that not only spanned the print world but also created the corresponding digital assets that drove the campaign in email, social, and video.
Growth Academy – WordStream
Supervised by the SR. Designer on the team I was able to take the lead on designing the branding for WordStreams endeavor Growth Academy an internal educational resource site to help small business owners who are new to PPC learn more about the subject. Here is some of what that project entailed from style tiles to the final branding guide and some of the first assets created for the site.
WORDSTREAM LIVE – WordStream
The idea of the WordStream Live logo is that it should feel like it is branded specially for the location in which it is held. The event should be saturated with the logo From presentation decks, staff apparel, to the gifts given out to the guests the logo make an appearance in every aspect of the event.
5 Minute PPC – Search Lab
A client at Search Lab reached out and had asked me to help them design an intro card for their PPC in 5 minute video series which involved creating the logo for the series as well as the 5 second intro played at the front of every video.
